Parent Buying Guides

Toy buying guides for parents and gift buyers: buying for someone else’s child is harder than buying for your own — you rarely know what they already own or what the parents will thank you for a month later. These guides are written for parents, grandparents, aunts and uncles, and gift buyers working from a birthday invitation or a wish list. Start with the age-by-age toy guide to match the gift to the stage rather than the birthday number. If you want a decision process you can reuse for every gift, the ten-minute framework works for gifts as well as for your own children.